Virtually everyone has acquired a stack of business cards in the ordinary course of business dealings. These ubiquitous items tend to build up in desk drawers and wallets, generally forgotten until the stack gets too big and needs to be weeded out. If you want to keep your UK business card from being tossed into the trash, be sure it stands out and makes an impression on the recipient. Here’s some information about using distinctive plastic business cards that stand out from the crowd.
Why Use a Plastic Business Card?
Unlike other types of cards such as plastic membership cards and plastic discount cards, business cards are designed to convey information. Doesn’t it make sense then, to have a non-traditional business card that uses a unique visual impact to connect with the customer or potential customer and create a powerful first impression? Take a look through your own wallet or desk drawer. Whose cards have you saved? Chances are they’re the ones with a distinctive appearance. When you choose a plastic business card for your company, you’re choosing a strong and extraordinary medium to deliver an uncommon and memorable message.
Superior Design is a Critical Element
Put some thought into the information you want to convey and how to use a custom plastic card to achieve your goal — getting people to keep it and, what’s more important, to refer to it. Here’s where the durability of a plastic business card becomes a positive factor. Unlike paper cards that become dog-eared and scruffy, your plastic card will stay crisp, clear and unbent indefinitely. So be sure to use a compelling design that encourages people to contact you or to mention you to colleagues. Properly executed, a well-designed card can help boost your business.
Be Easy to Remember
Your custom business card should convey your message clearly. This means that when people look at it for the first time, they come away with a well-defined impression of you, your company and your products or services. A current trend is to put a professional-quality picture of yourself on the card. This enables the contact to associate your face and name and with what you offer, a powerful combination that is very likely to lead to further contact.
By distributing distinctive plastic business cards for your UK company, you’re creating a positive impression, conveying important information and creating a desire or resolve to contact you in the future.